EACH BODYS READY

A poster showing a bikini-clad model with the caption: 'Are you beach body ready?' has been voted the worst advert of the year. 

The billboard produced by Protein World claimed to promote weight loss but came under fire from feminists and body image campaigners who said it was body-shaming. 

Many of the posters, which appeared in the London Underground, were defaced and a petition calling for their removal received more than 70,000 signatures. London Transport has since had all these poster removed.

Posters showing the 24-year-old model Renee Somerfield were vandalised with feminist messages such as 'your body is not a commodity' and a mass protest was held in Hyde Park.

The company denied it was 'body shaming' and said it aspired to make the 'nation healthier and fitter'.